Talk #3: "Turning Browsers Into Buyers (Online + In-Store)"

Marketing is more than just social media—it’s about building a brand that resonates. In this session, Makers’ Marketing Director, Veronica Kos and Marketing Manager, Nikola McDermott, will break down actionable strategies to help artisans improve their marketing, craft compelling stories, and foster a loyal community that drives sales.

Guests:

Veronica | Co-Founder & Director of Marketing

Originally obtaining a Bachelors Degree in Journalism, Veronica pivoted to the creative world of marketing in 2018 and has never looked back.

Co-founding Shop Makers with Adam in 2020, Veronica’s biggest passion is finding fun and innovative ways to promote the many talented local makers and artisans in the community.

Growing the Makers community from roughly 80 to now over 1000 artisans across 18 store locations, and with big ambitions to expand Makers across Canada, she hopes to continue to spread awareness and inspire Canadians to shop local, support small businesses & discover the incredible talent our nation has!

When not working, Veronica can be found skiing, hiking, biking, …  basically enjoying any outdoor Vancouver activity!  (or accompanying Adam in searching for cool birds). 

Nikola | Marketing Manager

Passionate about storytelling and community, Nikola brings 5+ years of social media and marketing expertise to Makers. 

With a background in personal training, she transitioned into marketing to follow her love for creativity, community, and impactful storytelling. Now, she thrives on crafting engaging content that celebrates the incredible talent of our Makers, sharing their stories, and fostering connections with a wider audience. 

Whether developing compelling posts or brainstorming innovative campaigns, Nikola loves everything about bringing Makers’ mission to life.

When she’s not championing Makers' stories, you can find her on an early morning run (she even races half marathons!), catching up on Real Housewives, or soaking up the sun at the beach with their golden retriever, Florence. 

Date: June 24, 2026 | 12-1pm

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