Your Market Presence Plan: How to Be Seen Where It Matters
A thoughtful market presence is more than a pretty booth or a busy feed. It is about being seen by the right shoppers, in the right spaces, at the right moments. When you lead with intention, your presence feels calm, confident, and aligned with your brand.
Visibility is not about doing everything. It is about showing up where it matters most. Choose clarity over volume, and let simplicity guide how you prepare, greet, and follow up.
Before Each Market
Ask yourself why you are there. Is it to sell, connect, test, or learn more about a certain product? What is your goal for the day, such as conversations, email sign ups, or return customers? What do you want shoppers to feel when they visit your booth?
Metrics That Matter
Do not make sales your only measure of success. Other meaningful outcomes include newsletter sign ups, vendor to vendor connections, wholesale leads, learning how to talk about your product, and gathering feedback on a new idea. Each one builds momentum and strengthens your business over time. Whatever your reason, arrive with intention and let that guide how you show up, speak about your work, and create an experience that shoppers will remember after they leave your booth.
What Makes a Successful Vendor
The most successful vendors balance creativity with simple systems. They create an experience, build trust, and nurture relationships that last long after the market weekend ends.
Clarity and consistency show up first. Your brand, product line, and pricing align, and you are present regularly. Shoppers begin to recognize your business, remember your story, and trust your quality.
Proactive energy keeps momentum going. You follow up after market day, plan seasonal offers, and keep talking about your work regularly. Each thoughtful touchpoint reminds shoppers that you are active and invested.
Pricing for profit supports the future sustainability of your business. You know your margins and price properly because you are a business, and you need to make profit to stay in business. When price, story, and product experience match, shoppers feel confident saying yes.
Storytelling that sells ties it all together. Your signage makes clear what you sell and why it matters. Your price point matches what you communicate. Shoppers know the next step, such as how to buy online, follow you, or stay connected. Keep your message consistent from table display to online posts. Consistency builds trust and helps shoppers say yes. Choose a few actions to focus on and refine them with each market.
Be Seen Strategically
Choose markets that align with your shopper, your story, and your season. Depth over reach. Fewer, better shows that fit your audience and goals. Ask who your ideal shoppers are and which markets reliably attract them. Notice where they spend time online before the event and share the kind of story that makes them pause, connect, and return.
The Bottom Line
Clarity creates confidence. A simple plan on a calendar turns ideas into action. Consistency and small tests each week build momentum you can measure. Community presence and personal storytelling build trust you cannot buy. Visibility is not about doing more. It is about showing up on purpose where it matters most, so shoppers feel welcomed, informed, and ready to support your work.
Shannon Lorenz
she/her
Shannon is the founder of SEEK Bespoke Market. She loves creating community and connection, after all that is what the heart of Bespoke is all about. In her free time, you'll find Shannon spending time with her family, enjoying nature and seeking out new adventures.