From Passion to Profit: 10 Lessons Every Creative Entrepreneur Needs to Know
What does it really take to grow from a creative passion to a profitable business?
We recently caught up with speakers Katrina Jones and Janelle Tasker from Makers, who’ve supported over 1,000 creative businesses across Canada. They shared honest, behind-the-scenes insight into what works, what doesn’t, and what truly helps build a sustainable business.
Whether you’re just starting out or ready to level up, here are 10 key takeaways to help your business grow with confidence.
1. Consistency builds trust
Top-performing vendors are consistent in everything: branding, product quality, pricing, and how they show up. A cohesive look and feel creates instant recognition.
2. Be proactive, not passive
Stay active on social media, newsletter channels and with your community. Don’t wait for people to find you—go find them.
3. Price for profit from day one
If your margins can’t support growth, you’ll eventually burn out. Understand your costs, value your time, and price accordingly.
4. Inventory matters more than you think
Whether you're in a store or at a market, staying stocked signals professionalism and makes it easier for shoppers to say yes.
5. Adapt your merchandising to the space
Adjust your lighting, layout, use height, bold colours and create product groupings to make your items stand out.
6. Let your story do the selling
People want to buy from people. A simple sign with your photo and a short story adds connection and heart—helping customers remember you and your brand.
7. Test before scaling
Markets and pop-ups are powerful tools for testing new products. Before you invest more time and money, validate your ideas with real-time feedback.
8. Protect your energy
Boundaries are a form of self-respect, not selfishness. Set work hours, take breaks, and step away when needed. Your creativity flows best when you’re rested and well.
9. Don’t fear price increases
Your ideal clients understand the cost of goods and production costs are rising. If they are the right client for your business, they will still buy when you price with intention.
10. Know When To Grow
That mix of nerves and excitement? It’s often the sign for your next level. If your systems are in place, demand is steady, and you feel grounded—trust that you’re ready to take the next step.
This conversation was a powerful reminder that building a successful creative business isn’t about perfection—it’s about momentum, mindset, and meaning.
Shannon Lorenz
she/her
Shannon is the founder of SEEK Bespoke Market. She loves creating community and connection, after all that is what the heart of Bespoke is all about. In her free time, you'll find Shannon spending time with her family, enjoying nature and seeking out new adventures.